you're reading...

Flow Visualization: Google Analytics’ New Feature To Analyze Visitor Flow

Earlier this morning on Web 2.0 summit, Susan Wojcicki & Phil Mui announced Google Analytics’ new tool: Flow Visualization. This feature enables website owners to gain insight regarding their visitors’ flow, graphically.

Starting this week, there will be two kinds of visualization rolled out to all accounts: Visitors Flow and Goal Flow


Visitors Flow

The Visitors Flow gives you a graphical representation of visitors’ journey on your site: where they come from, where they drop off. For each node in the graph, there is a drilldown function by which you can perform more comprehensive analysis.

Visitor Flow

Visitors Flow

Visitors Flow

Goal Flow

Goal Flow provides a graphical representation for how visitors flow through your goal steps and where they dropped off. These goal steps are user-defined. For example, you may want to analyze how visitors do the “View Product Catalogue – Place Order – Complete Order” steps, as ilustrated below.

Goal Flow

Pretty nifty, huh? You can check Google Analytics blog for further details.



Belum ada komentar.

Tinggalkan Balasan

Isikan data di bawah atau klik salah satu ikon untuk log in:

Logo WordPress.com

You are commenting using your WordPress.com account. Logout / Ubah )

Gambar Twitter

You are commenting using your Twitter account. Logout / Ubah )

Foto Facebook

You are commenting using your Facebook account. Logout / Ubah )

Foto Google+

You are commenting using your Google+ account. Logout / Ubah )

Connecting to %s

%d blogger menyukai ini: